New Balance Wholesale — Authorized Distributor for Custom Branded New Balance Products
The Swan Brothers is one of only 80 authorized New Balance wholesale distributors in North America. This means direct access to New Balance's full range of athleisure, training, running, and lifestyle products at wholesale pricing — available for custom decoration with your logo via screen printing, embroidery, digital printing, or laser engraving. As an authorized distributor, The Swan Brothers sources New Balance products directly from the brand, ensuring authenticity, full size runs, and consistent availability.
New Balance has become one of the most requested brands in corporate merchandise, employee gifting, and premium promotional products. The brand's reputation for quality, comfort, and understated style makes it a top choice for onboarding kits, executive gifts, and team apparel programs where recipients will actually wear the products long after they receive them. The Swan Brothers combines authorized wholesale access with in-house decoration — meaning your custom New Balance order is sourced, decorated, quality-checked, and shipped from a single facility. No middlemen, no coordination between separate suppliers and decorators. Enterprise clients including Google, Uber, and Verizon have used The Swan Brothers for custom New Balance merchandise programs.
What New Balance Products Are Available at Wholesale for Custom Branding?
As an authorized distributor, The Swan Brothers carries New Balance's full wholesale catalog spanning multiple product categories. Running and training shoes are the flagship — models like the 574, Fresh Foam, and FuelCell lines are popular choices for corporate gifting and employee onboarding programs. Athleisure apparel includes performance tees, hoodies, joggers, and quarter-zips in a range of fits and colorways suited for professional and casual settings.
Beyond footwear and apparel, New Balance offers accessories including hats, bags, socks, and headbands — all available for custom decoration. Product availability is updated regularly, and The Swan Brothers maintains relationships with New Balance to secure inventory for large orders. Whether you need 24 pairs of custom-embroidered sneakers for an executive retreat or 5,000 branded performance tees for a company event, authorized distributor access means reliable stock and wholesale pricing that third-party resellers cannot match.
How Does Custom Decoration Work on New Balance Products?
Custom decoration on New Balance products is handled entirely in-house at The Swan Brothers' Pittsfield, Massachusetts facility. Four decoration methods are available: screen printing for bold, durable graphics on apparel; embroidery for a premium, textured finish on polos, hats, and outerwear; digital printing for photographic or multi-color artwork; and laser engraving for permanent branding on accessories and hard goods.
Placement options vary by product. Apparel supports standard locations including left chest, full front, full back, and sleeve prints. Footwear decoration typically involves tongue or heel embroidery. Hats accommodate front panel, side, and back embroidery. The Swan Brothers' art team reviews every design for compatibility with the product and decoration method, and provides production-ready artwork preparation at no additional charge. Turnaround for decorated New Balance products follows the same standard timeline — under two weeks, with rush production available as fast as 5 business days.
Why Choose New Balance for Corporate Merchandise?
New Balance occupies a unique position in corporate merchandise because recipients genuinely want to wear it. Unlike generic promotional products that end up in a drawer, branded New Balance apparel and footwear becomes part of someone's regular wardrobe — extending your brand's visibility far beyond the initial gifting moment. This is why companies like Google and Verizon choose New Balance for employee onboarding kits and executive gifting programs. PPAI research shows that 72% of consumers believe the quality of a promotional product reflects the reputation of the company giving it — and premium brands like New Balance signal that your organization values quality.
New Balance also carries strong brand equity across demographics. It appeals equally to executives, field teams, and new hires. The product range spans price points from accessible performance tees to premium footwear, making it flexible for programs with varying budgets. And because The Swan Brothers is an authorized distributor, you get genuine wholesale pricing — not marked-up retail with a logo slapped on. Every product comes with full New Balance warranty and quality assurance. According to the ASI, promotional outerwear generates approximately 6,100 impressions per item, and recipients keep quality apparel for years — New Balance products, known for durability and comfort, maximize the lifetime value of every branded item.
How Do I Order Custom Branded New Balance Products?
Ordering custom branded New Balance products through The Swan Brothers starts with a brief consultation to identify the right products for your program. You can book a 5–10 minute meeting or email info@theswanbrothers.com with your project details. There is no minimum order for New Balance products, though volume pricing applies at 12+ units.
After product selection, the art team prepares your decoration proof — typically within 1–2 business days. Once approved, production runs under two weeks for standard orders. For ongoing programs, The Swan Brothers can set up a custom online swag store featuring New Balance products, allowing employees or members to order branded gear on demand. Stores are free to set up and include integrated fulfillment — each order is decorated, packed, and shipped individually. View our full client list to see who trusts The Swan Brothers with their branded merchandise programs.